mm Overview

Overview

This Program Unit offers courses in Marketing Management both at the undergraduate and graduate levels. The graduate program was launched in 2009.

Vision and Mission:

The Marketing Program Unit of the School of Commerce, Addis Ababa University “ strives to be among the most reputed program units worldwide for thought leadership in marketing management. “

The mission of the Marketing Program Unit is “to enhance the prestige and academic reputation of the School of Commerce as well as Addis Ababa University by building an outstanding marketing department that excels in thought leadership through creating and disseminating the value based and cutting edge knowledge in the areas of Marketing Management to the different stakeholders of the university”. The Program Unit is committed to achieve this mission by fostering a collaborative environment among scholars, students marketing professionals, and industry personnel in which intellectual curiosity about the behavioral aspects of marketing is a common focus.