Overview

Following the new democratic dispensation that Ethiopia embraced in the early 1990’s, there was a growing demand for professionals in the area of journalism and communication who could play a role both in the democratization process of the country and in the creation and running of vibrant mass media industries. In order to meet these demands for professional journalists, the Graduate School of Journalism and Communication was established at the Addis Ababa University in 2004. Prior to that, there was a government run institution known as the Ethiopian Mass Media Training Institute (EMMTI), which was providing an undergraduate program in journalism. In 2006, a decision was made to merge the EMMTI with the Graduate School of Journalism and Communication. Since then, the School of Journalism and Communication has been running both the undergraduate and graduate programs. Currently, the School has more than 450 students in both the graduate and undergraduate divisions.

 Program Mission and Vision

As noted earlier, the School of Journalism and Communication was established in order to satisfy the felt needs for media and communication professionals. To this end, the School has set a clear mission and vision based on the Strategic Plan of the University. These mission and vision are articulated as follows:

Vision

The School of Journalism and Communication aspires to be one of the leading African Centers of excellence in journalism and communication education, training, research, and global networking, the promotion of informed, free and democratic society.

Mission

The School’s formal detailed mission statement includes the following:

  • Producing professional journalists and communicators capable of contributing to socio-economic and cultural development of the country, thereby promoting the democratization process;
  • Enhancing the skills of media practitioners through short-term training;
  • Providing consultancy services in media, communication and related issues;
  • Organizing national, regional and international seminars, workshops, and symposium on media, communication and other similar topical issues;
  • Enhancing Ethiopia’s capacity in higher education by developing vibrant undergraduate and graduate programs in the areas of media and communication and by nurturing professional competence, humanistic education, scientific culture, academic excellence and cultivating committed and ethical media professionals;
  • Disseminating knowledge and results of research so as to raise awareness about media and other critical issues central to the lives of the local, national, and global communities;
  • Nurturing gender equality in and out of the classroom, sustained by a faculty and student body with varied cultural and intellectual perspectives;
  • Nurturing multicultural equality in and out of the classroom, sustained by a faculty and student body with varied cultural and intellectual perspectives;
  • Promoting public engagement integrated with teaching and research so as to gain practical knowledge and to promote advancement of human wellbeing and freedom among students and the faculty;
  • Providing wide ranging educational opportunities in Print & Broadcast Journalism, Human Communication, Public Relations, and Advertisement and Film Studies on and off campuses, for active professionals and lifelong learners, with the help of information technology;
  • Engage the faculty in mutually rewarding on-going collaboration with other faculties of AAU, with the emerging Ethiopian universities and strategic partnership with national and international universities, research institutions as well as with the private sector.

Graduate Profile

Career opportunities for the graduates include, among others, teaching, working in print media, new media and broadcast media industries, joining media research institutions, and serving as development communicators, working in and/or setting up media consultancy firms.