VISION, MISSION AND VALUES OF THE FACULTY

Vision

The Faculty of Journalism and Communications aspires to be one of the leading African centres of excellence in journalism and communication education, training, research, and global networking, for promoting informed, free and democratic societies.

Mision

The Faculty’s formal mission statement, approved by SPC, includes the following:

Produce professional journalists and communicators capable of contributing to socio-economic and cultural development of the country and thus contribute to the promotion of the democratization process;

Enhance the skills of media practitioners through short-term training;

Provide consultancy services on media, communication and related fields;

Organize national, regional and international seminars, workshops, and symposium on media, communication and other similar topical issues;

Enhance Ethiopia's capacity in higher education by developing vibrant graduate programmes and by nurturing professional competence, humanistic education scientific culture, academic excellence and cultivating committed and ethical media professionals;

Disseminate knowledge and results of research so as to raise awareness about media and other critical issues central to the lives of the local, national, and global communities;

Maintain and nourish quality, dedicated, diverse Faculty;

Nurture gender equality in and out of the classroom, sustained by a Faculty and student body with varied cultural and intellectual perspectives.

Nurture multicultural equality in and out of the classroom, sustained by a Faculty and student body with varied cultural and intellectual perspectives;

Promote public engagement integrated with teaching and research so as to gain practical knowledge and to promote advancement of human wellbeing and freedom among students and the staff;

Provide wide ranging educational opportunities in Print and Broadcast Media Journalism, Public Relation and Advertisement, and Film Studies in and off campuses, for active professionals and life-long learners, with the help of ICT;

Engage the Faculty in mutually rewarding on-going collaboration with other faculties of AAU, with the emerging Ethiopian universities and strategic partnership with national and international universities, research institutions as well as with the private sector.

Values

The Faculty is guided by commitment embodied in the following set of core values.

Academic Freedom

The Faculty upholds academic freedom as a core value.

Excellence

The Faculty pursues excellence as the ruling standard in teaching, scholarship and creative activity, and commits itself to the attainment of the highest standards in academic performance.

Integrity and Professionalism

The Faculty promotes honesty, integrity, ethical conduct, and nurtures a culture of teamwork, collegiality and mutual support among the Faculty as well as the University community.

Diversity

The Faculty promotes diversity of its teaching, support staff and students, and encourages the expression, consideration and evaluation of diverse ideas.

Tolerance and Mutual Respect

The Faculty promotes and maintains a culture of tolerance and mutual respect.

Social Responsibility and Public Service

The Faculty promotes good citizenship and active public engagement, and commits itself to partnerships to extend knowledge and expertise for the betterment of all.

Initiative

The Faculty, in its academic programmes and other activities, encourages and rewards individual and group initiatives and creativity among members of the Faculty as well as the University community.

Reliance on Authority of Reason

Pronouncements and undertakings of the Faculty reflect reason and scholarship. Respect for the law of the university as well as the country shall be the guiding principles of the Faculty community;

Student-centeredness

The Faculty is committed to provide an academically challenging and supportive learning environment that motivates students to be actively engaged in their own learning and be agents in decision making and governance;

Efficiency

Optimal mobilization as well as efficient and equitable deployment of human and other academic assets will be a standing concern of all members and bodies of the Faculty;

Appreciation of African Initiatives

The faculty maintains an appreciation of African initiatives in all its scholarly work.