Overview

The Marketing Management program provides the ideal preparation for a career in marketing or general management. The department of marketing management prepares students to qualify for and excel in careers in marketing management as well as in other professions where the theory and practices of these disciplines can be applied.Careers in marketing are expected to remain plentiful in the future, and qualified job seekers will need to have an up-to-date education that addresses current marketing trends and the factors caused by an ever-changing economy. The program combines a core education in business management and focuses on specific aspects related to various careers in the field of marketing.


Some of the unique features of the program are:

-  It prepares students for a career in marketing, promotion, and sales management.

-  The program educates students in a wide range of marketing expertise, including strategic marketing,
product management, promotion, pricing, distribution, sales, and other essential marketing areas.

-  The program provides the avenue for students to become creative, highly educated marketing specialists who   understand the ever changing contemporary global economy and to develop the knowledge, analytical skills, and  creativity needed to excel in this exciting field.

-  The program provides learning opportunities that introduce, develop, and reinforce academic and occupational  knowledge, skills, and attitudes required for job acquisition, retention, and advancement.

-  Students will receive instruction in ICT, psychology and other courses which will enhance their value in the
labor market

Reasons to choose marketing management at AAUCC include:

•    A half century experience in disseminating business skills and knowledge
•    Broad business focus in its program
•    Specialized in wide variety of marketing areas
•    Excellent blend of theory and practice